The Brand Called You

Before I attended last November's evening seminar, I didn't know much about the topic of branding, so I checked the Web. Found an article by Tom Peters who periodically appears on TV programs, radio, and has written several books about the corporate world and especially its management. In the article's section, What's the pitch for You?, Peters mentions ways to brand yourself that Glory Borgeson had also mentioned -- join a special project or task force, write articles, speak or attend industry conferences, lead meetings, etc.