Friday, January 04, 2008

Another reason to like Common Craft

Lee LeFever shares what he knows about how to run a successful independent consultancy, including 15 lessons learned in 2007.

Here's an example:
It's not always about how it works - it's about why anyone should care. The opposite of love is not hate, it's indifference (Elie Weisel). The path to a solid explanation is making people care as a first priority.

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